Medical Practice Management
The Medical Practice Management concentration is designed to prepare students to face the broad range of challenges involved in navigating the issues and opportunities within an organization, and increasingly complex healthcare system. Topics include financial management, healthcare reimbursement, marketing, and patient communication. Students will be better equipped to provide recommendations for operational or infrastructure improvements that will allow medical practices to be better positioned for future success.
►Financial Management for the Medical Practice (3 credits)
In this course, students are presented with the methods and approaches for managing the private medical practice from a financial perspective. Topics include financial analysis, maximizing revenue, expense management, internal control, financial reports, benchmarking and operational planning.
►Healthcare Reimbursement (3 credits)
This course provides an overview of the various U.S. healthcare payment systems and how they function. Topics include the foundations of insurance, the emergence of HMOs and managed care, private and public reimbursement, risk management, and the role of billing and coding in reimbursement. Additionally, students will learn how various healthcare facilities such as hospitals, clinics, and outpatient centers are reimbursed for their services.
►Patient Communication and Service Excellence (3 credits)
This course emphasizes respectful communication interactions in a wide range of healthcare settings. Strategies for effectively communicating with patients of all ages, as well as abusive, depressed, or impaired patients, are illustrated through examples and various scenarios.
►Marketing the Private Medical Practice (3 credits)
In this course, students will be exposed to the various marketing strategies employed by physicians in private practice, with an emphasis on Internet and social media marketing. Topics include marketing for competitive advantage, direct marketing, website design, and practice branding.
►Medical Practice Management (3 credits)
This course provides an overview of all aspects of the medical practice. Topics include marketing, patient communication, customer service, specialty practices, financial management, and the roles of medical office personnel.