Online Bachelors Degree in Marketing

Online Bachelors Degree in Marketing

About the Online Bachelors Degree in Marketing

  • Multiple start dates. No transcript or application fees.
  • Each online course is six weeks and can be completed 100% online.
  • Accredited by the Higher Learning Commission.
  • Student Success Advisor guides you every step of the way.

Influence and lead in the development and marketing of products and services. 

Career Opportunities

Popular career choices with this degree include:

  • Advertising promotions manager
  • Marketing manager
  • Public relations manager
  • Communications director
  • Social media manager
  • Director of marketing

According to the Bureau of Labor Statistics, professionals with a bachelor’s degree earn, on average, $400 more per week than those with just a high school diploma. In addition, bachelor’s degree graduates enjoy a 50% increase in job security.

Marketing Elective Courses

Marketing

►Promotional Strategies (3 credits)

This course guides students from a managerial perspective into an understanding and application of key promotional strategies, theories, and tactics important to organizations desiring promotional activities. This course concentrates on the promotional aspect of Marketing as compared to the other three “P’s” of marketing, namely Price, Product and Place (distribution). The four major areas studied, also known as the promotion mix, will be a) personal selling, b) advertising, c) sales promotions, and d) public relations/publicity.

►Sales and Sales Force Management (3 credits)

►Public Relations (3 credits)

This course is designed to equip the student with the tools needed to develop proficiency related to managing an organization’s reputation and influencing public opinion. Specific attention will be given to the practical application of writing and media usage related to public relations.

►Research Methods/Applied Statistics (3 credits)

Designed to introduce students to the use of statistical models and formulas used in research methodology and design. Statistical methods are used to analyze data and test results against hypothesis and algebraic models. The student will be introduced to technological tools designed to aid in the translation and presentation of mathematical concepts and outcomes. Statistical topics will include a hands-on approach to correlations, ANOVA, t-tests, regression, probability, standard deviation, central tendency, evaluation of curves, as well as other topics. Use of EXCEL and SPSS is required.

►Statistics (3 credits)

A study of basic concepts and operations in descriptive and inferential statistics. The areas of study will include graphic representation, measures of central tendency and dispersion, probability theory and various significant tests of relationship, association, and correlation.

►Consumer Behavior (3 credits)       

►Economics and Social Media (3 credits)

Program Details

Online Bachelors Degree Marketing Program Goals

  • Develop knowledge of business and management concepts.
  • Enhance leadership competencies and quantitative proficiency in finance, accounting, marketing, human resources, information technology, strategic planning and ethics.
  • Develop effective communication competencies.
  • Learn the dynamics of working in groups and teams.
  • Develop critical-thinking and problem-solving skills; apply concepts and theories to practice.
  • Understand the qualities and attributes of professionalism and commit to the Fit Four principles of the college mission.

Online Bachelors Degree Marketing Admissions Requirements

  • Minimum 2.0 GPA
  • Completed Application Form
  • High School Diploma or GED
  • Higher Education Transcript(s)

Engaging

The curriculum blends theory and application giving you an immediate competitive advantage.

Affordable

$425 per credit hour. $5,300 per term. Financial and military aid available for those who qualify.

Flexible

100% online. Log on and attend class at a time that is most convenient for you.