►Promotional Strategies (3 credits)
This course guides students from a managerial perspective into an understanding and application of key promotional strategies, theories, and tactics important to organizations desiring promotional activities. This course concentrates on the promotional aspect of Marketing as compared to the other three “P’s” of marketing, namely Price, Product and Place (distribution). The four major areas studied, also known as the promotion mix, will be a) personal selling, b) advertising, c) sales promotions, and d) public relations/publicity.
►Sales and Sales Force Management (3 credits)
►Public Relations (3 credits)
This course is designed to equip the student with the tools needed to develop proficiency related to managing an organization’s reputation and influencing public opinion. Specific attention will be given to the practical application of writing and media usage related to public relations.
►Research Methods/Applied Statistics (3 credits)
Designed to introduce students to the use of statistical models and formulas used in research methodology and design. Statistical methods are used to analyze data and test results against hypothesis and algebraic models. The student will be introduced to technological tools designed to aid in the translation and presentation of mathematical concepts and outcomes. Statistical topics will include a hands-on approach to correlations, ANOVA, t-tests, regression, probability, standard deviation, central tendency, evaluation of curves, as well as other topics. Use of EXCEL and SPSS is required.
►Statistics (3 credits)
A study of basic concepts and operations in descriptive and inferential statistics. The areas of study will include graphic representation, measures of central tendency and dispersion, probability theory and various significant tests of relationship, association, and correlation.
►Consumer Behavior (3 credits)
►Economics and Social Media (3 credits)