What is Corporate Culture?

What is Corporate Culture?

What is Corporate Culture?
What is Corporate Culture?

All business organizations have a corporate culture entrenched into their operations. You can call it an invisible force that creates shared values and attributes among employees and defines how an organization engages and reacts with the external world, and provides it a unique personality.

It does not matter whether you own a global empire or run a small business, improvements can’t be made to a company’s culture unless you strive continually and resolve issues that hamper positive growth. Although it may need a major organizational shakeup or cultural change, through behavior-setting and orientation, you can easily make positive transformations.

How Is Corporate Culture Created?

Some steps go into the development of a healthy corporate culture. Here are some steps:

Concise and Clear Vision Statement

A positive corporate culture starts with strong leadership. You need to deliver a clear vision, and set high standards for your employees. Therefore, your strategy and aims must be well defined and articulated. Devising a clear vision and synchronizing your strategies to attain that vision is usually easier compared to upholding and sticking to your new corporate values. For success, you should promote these positive values on a consistent basis.  

Abandon Practices That Aren’t Working

Get rid of activities that waste time and you'll have more time for revenue generating ideas, which usually leads to a more motivated and focused staff, which in turn leads to more prosperity. However, always remember that the only means of filtering out redundant activities is to figure out problems and their causes on a timely basis.

Take sufficient time to reflect on the problems and figure out their cause, which would assist you in pinpointing problems and dealing with them on an issue-by-issue basis, monitoring the situation, and be making gradual and minor changes without completely overhauling your operations or processes. This approach can work across individual departments or an entire organization, irrespective of size.

Change Company Habits

It's hard to change deeply-entrenched behavior, but you can achieve it with a simple approach and strong determination. For facilitating positive change, expose your employees to other people who have attained success through training, conferences, books, and through hiring new employees who possess the cultural traits you are seeking.

One of the keys to success is to ensure your staff receives due recognition for exceptional work and the required developmental support, which can boost job satisfaction and engagement. Many leaders tend to forget to celebrate successes and to provide the tools their employees need for success.

Reiterate Your Values and Message

Once you have managed to change your corporate culture, establish an overall direction for your company. It is crucial to know exactly where you stand concerning company values and begin displaying your story and message publicly. Everything from the public persona of your staff to branding should reiterate and reinforce a consistent tone.

Moreover, your new corporate values must not only be stressed but also entrenched into processes and policies. You have to reinforce them in varying forms regularly. From competencies and performance criteria to promotional policies and also ingrained into the operating processes and principles that govern the firm’s daily existence.

Google’ Successful and Distinct Corporate Culture

Google has a distinct and unique corporate culture. It is not the common culture that is prevalent in most organizations. Just look at the pictures inside the Googleplex, and you will realize it resembles an adult playground and not a workplace.

The corporate giant has people whose only job is to maintain productivity and keep employees happy. Believe it, because that’s how the company operates. Google receives more than 2.5 million job applications yearly, that's five every minute, and the company reviews every single one. Interviewers at Google ask questions which may come off as unusual and outlandish to most people, but interviewers try to gauge how an applicant thinks under pressure and how good is their thought process.

The company offers a plethora of perks to its employees which include:

  • Free lunch, dinner, and breakfast

  • Free dental and health services

  • Free dry cleaning

  • Swimming pools and gyms

  • Foosball, video games, and ping pong

  • Subsidized massages

  • On-site physicians

And the best part is the above list is not complete. Google incurs massive amounts on these perks as it knows that the costs of high turnover and employee dissatisfaction could be much higher, which is because it is not easy to retain the top talent in Silicon Valley.

Also, leaders at Google realize corporate culture is not just about last year's revenue or the mission statement. They recognize it is not even about the ping-pong tables in the break rooms or several fancy nook areas littered throughout the office.

Instead, it is largely about the corporate values held dear by the entity and its staff. It is about how fun, congenial and friendly the work environment is. Above everything else, it is regarding how people treat each other and how management treats them.   

Facebook’s Disney-Inspired Campus

Like Google, Facebook has a distinct way of fostering a unique corporate culture. The company is developing a 394 unit, $120 million housing complex for its staff. Facebook is redefining corporate culture by creating a campus that will encompass work and life balance as the aim is to have staff live close to corporate headquarters. Given the company’s size and market influence, it will be interesting to see how this new campus might change the organizational leadership and processes of the company.

Where Does CCC Come in?

Contemporary organizations need business leaders not only for demonstrating business expertise and acumen but for having the interpersonal abilities and skills to handle the various demands of the market. This is where a bachelor’s degree in organizational leadership will provide you an edge. As a student in this discipline, you will learn a strategic mix of psychology and management skills and various tools to stay successful in a variety of leadership roles.

Benefits of CCC

  • No application or transcript fees

  • To get your degree quickly, you can transfer prior college credits

  • The college offers multiple start dates so you can begin sooner

  • Courses last only six weeks and students can complete them online